Commercialisation bootcamp in Brisbane

The Australian Institute for Commercialisation (AIC) is holding another commercialisation bootcamp for researchers interested in understanding the commercialisation process.

The AIC's bootcamps introduce researchers to the commercialisation process, including how to best structure a research program for commercial outcomes, develop a pitch for potential investors and realise the potential of commercial outcomes in the market.

The Brisbane bootcamp will be held at the Brisbane Technology Park at Eight Mile Plains on July 18 and 19.

It will feature a presentation from Lyle Bruce, CEO of GroundProbe, a Brisbane-based company that has developed unique measurement systems and services for the mining industry, and which has won a string of awards including the BHP Billiton Austrade Didgeridoo Business Award - Expomin 2006.

Bruce will talk about how GroundProbe commercialised its product using Slope Stability Radar (SSR) technology. SSR precisely measures and monitor the stability of rock walls found in open-cut mine sites.

AIC CEO Dr Rowan Gilmore said the bootcamp program had been designed to build specific skills in research commercialisation.

"With intense global competition, research and development from our universities and public research institutions must always be considered for its commercial potential," Gilmore said.

"Hundreds of potential ideas fall over as start-up businesses and research organisations fail to pitch their ideas in the language of investors."

"To gain an audience with a potential investor is a challenge in itself, so the relevant case studies and experience from companies such as GroundProbe will provide added value to participants who attend the Brisbane commercialisation bootcamp.

"The goal is not to turn researchers into commercial business people: it is to raise their awareness, so they can add value to the process."

See www.ausicom.com