Olympus LIVE wins Business Innovation award

Olympus Australia, a manufacturer and distributor of optical, electronic and precision engineering products for scientific, medical and industrial applications, has been proclaimed an ABA100 Winner of the 2016 Australian Business Award for Business Innovation.

The award, which recognises achievements in promoting excellence through innovative initiatives that have transformed business practices, was presented in recognition of Olympus LIVE — an experience centre that creates an innovative way of partnering with customers.

The multifaceted facility offers an environment that works in both a showroom and hands-on training capacity, including a fully integrated operating theatre and micro-imaging laboratory. Olympus has been using the facility to offer its customers simulated training, professional education services and access to the latest technologies.

James Bowe, managing director Olympus Australia and New Zealand, said Olympus LIVE has “changed the way many of our customers carry out training and develop their people”.

“Olympus LIVE allows our customers to experience the complete range of Olympus solutions in simulated environments,” he said. “This means they can immerse themselves in the task of finding the solution to meet their needs without the distractions of their everyday workplace.”

Olympus LIVE was designed with Olympus’s customers in mind across medical, scientific and industrial professions. Since implementing the facility, it has been used to host and support hundreds of customer initiatives, including several accredited training courses.

“We train the doctors, nurses, research scientists and industrial technicians of tomorrow,” said Bowe. “This offering means our customers can reduce training costs, increase the quality of training and lessen equipment repair costs.

“The positive impact we’ve witnessed across our business since the launch of Olympus LIVE has been remarkable. It has allowed us to deliver a customer experience that is second to none and has resulted in Olympus supplying the right solution in the right environment more often.”

For the full list of 2016 ABA100 Winners, visit www.australianbusinessawards.com.au.

Image caption: The Olympus LIVE Operating Room.